I was coming to Gurgaon in a bus today and it was an ordeal of some sort. It took me 3 hours to complete the journey which should have taken half the time. The traffic jams at three places should be blamed for this while Government can be cursed for everything. The cause of traffic jams was different at different places.
The first traffic jam happened because a flyover is being constructed there. The part of the road is under construction so the road width has decreased causing narrower exodus of vehicles than before. The Govt. is making significant investments to improve the infrastructure of Delhi and to equip the city to host Commonwealth Games in 2010.
The cause of the second jam was some rainfall last night which clogged the roads with rainwater. The same road is said to be one of the best in the capital and it’s a kind of shame when the movement of vehicles slows down because of something as mundane as drizzle. Has the govt. invested the money wisely in creating the highway? Didn’t engineers should have taken rain into account before making highway?
The third cause was the long(est) queue at a Toll bridge. The Govt. charge money from every single vehicle which enters Gurgaon from the capital so that they can have fuller treasury to invest on making more highways which clog down after some rain.
When you do something you advertise that you can do it. The govt. of India is advertising its inability to make smart investments in infrastructure because advertising doesn’t have to be loud every time.
“Doing business without advertising is like winking at a girl in dark. You know what you are doing but nobody else does”.
I am rather very naive when it comes to advertising but I strongly feel in the saying that “Distance brings perspective.” I think that best thing about advertising is that it is not a product but an idea, a rather very strong idea which is based on the human craving to live in groups. I read it somewhere that more eyeballs mean double opportunities and Indians have not utilized it to help themselves properly yet. Let’s take a case of Indian Public Transport.
You can call yourself lucky if you have not traveled in Indian trains or buses because they are really pathetic and a serious reason to escape from India. There is not a single company who have shown the guts to improve the public transport and it could be one reason that why we haven’t seen any advertising on vehicles. Advertisements on public transports could be big business if only it’s managed well. There are at presently very few Indian companies who deal in outdoor advertising of this nature ( Graphisads is one ). Banners inside or outside the vehicles can reap in money while I believe inviting radio sponsorships can turn out to be a killer. There are quite a few radio stations and we shall see significant growth in coming years. Small businesses are now realizing the power of advertising while bigger businesses will give the initial push by advertising on the vehicles. These bigger businesses will include telecommunication companies, banking institutions and entertainment channels. I also believe that if it is done correctly then giving free rides to the commuters wont be a big deal either since most of the revenues will come from advertising.
It’s very rare that you get to see colorful Quit Smoking campaigns. The Utah Government under its Utah Quit initiative has recently launched three photoshop’d colorful ads to create awareness about smoking. The print advertisements are based on age old stories and it seems like the advertisers specifically wanted to target children with these ads. The feel of the print ads is very unique and the creative guys behind this didn’t hesitated to spread color.
There have been recent announcements in certain countries about adding the images of cancer infected patients on the cigarette packs. I think we would never had to take these steps had their were such animated campaigns earlier. Love Communications has done a nice job and given us all a refreshing change from black and white sullen quit smoking ads.
I wrote about the Orange’s intention to storm the market with its new advertising campaign called “I am” which will feature some celebrities and ordinary people few days back. The company has released its first commercial which although doesn’t have anything fancy but truly gives justice to the name of campaign. The campaign is said to be the company’s most expensive marketing initiative ever. We will see more of related stuff in the coming days.
Agency: Fallon, London
Agency Producer: Tracy Stokes
Director: Noam Murro
Production Company: Biscuit @ Independent
Producer: Jay Veal
Executive Producer: Richard Packer
Director of Photography: Toby Irwin
Editor: Russell Icke
VFX: Framestore
Audio Post: Grand Central
The latest television commercial of Japanese telecom network provider E Mobile has been pulled off because it is believed to make racist remarks against US president nominee Barrack Obama.The commercial shows a monkey mimicking Barrack Obama while the supporters are cheering and holding placards with word “Change.”
The company however claims that it was never their intention and it’s just some cultural misunderstanding. It’s hard to see any racism angle in this because even George Bush was being compared with a gorilla and people never saw any racism in that.
The largest ketchup company Heinz has ultimately decided to pull off its latest television commercial when the company received some angry complaints from homophobes. The advertisement portrays a kiss between a gay couple and it was getting quite a few views on youtube as well. This action will certainly create more interest and escalate the view counts further on youtube.
Orange will be launching its most expensive integrated campaign called “I am” in few days. The campaign has been estimated to cost the company 30 million pounds. The campaign will start on July 5 and run for the rest of the year. The whole advertising jamboree will feature unknown random people and celebrities telling who they are and what makes them, them. There will also be ads for Sony Ericsson camera phone along with memory cards and Dolphin deals. Watch this space fore more on this.
The video commercial about the cute boy is hilarious to say the least and I just love the gesticulations on his face when he finds his mom’s message instead of some answer. The advertisement might be made for market in Thailand but I think it can be replicated in other markets as well.
I am rather confused how this commercial promotes the use of Breeze Excel because it is only showing the child being outsmarted by his mother. I can understand that mother might have changed the shirt and also wrote a message on the sleeve but it is not clearly showing any value of the product.
Credits:
Advertiser: Unilever
Product: Breeze Excel
Agency: Lowe Bangkok
Executive Creative Director: Dominic Stallard
Creative Director: Clinton Manson
Art Director: Dominic Stallard
Copywriter: Clinton Manson
Agency Producer: Anuch Mankongchuensakul
Director: Unnop Chanpaibbool
Production Company: Goodboy’z House
JC Penny’s latest ad which shows a teenage boy and a gal practicing putting their clothes on quickly in anticipation of making out in basement has been removed from youtube because the ad was never authorized by the company. The ad was created by one former employee of JC Penny’s ad agency Saatchi and Saatchi through a third party called Epoch Films without any knowledge or consent of the advertiser. It was never broadcasted on TV but it reached Youtube and also managed to win a Film Bronze at Cannes Lions 2008. Truly, today’s the day to get away with it because every day matters.
