I was coming to Gurgaon in a bus today and it was an ordeal of some sort. It took me 3 hours to complete the journey which should have taken half the time. The traffic jams at three places should be blamed for this while Government can be cursed for everything. The cause of traffic [...]

“Doing business without advertising is like winking at a girl in dark. You know what you are doing but nobody else does”.
I am rather very naive when it comes to advertising but I strongly feel in the saying that “Distance brings perspective.” I think that best thing about advertising is that it is not a [...]

The largest ketchup company Heinz has ultimately decided to pull off its latest television commercial when the company received some angry complaints from homophobes. The advertisement portrays a kiss between a gay couple and it was getting quite a few views on youtube as well. This action will certainly create more interest and escalate the [...]

Orange will be launching its most expensive integrated campaign called “I am” in few days. The campaign has been estimated to cost the company 30 million pounds. The campaign will start on July 5 and run for the rest of the year. The whole advertising jamboree will feature unknown random people and celebrities telling who [...]