Yahoo employed an aggressive strategy to woo more customers to use Yahoo search in the Chinese market. DDB Shanghai has created a print ad wherein Yahoo tries to target Baidu which is the leading search engine in China. The print ad shows a fat man searching some mermaid through binoculars making an angle of 100 [...]

Kids and teenagers have been the main target of advertisers since long time back but now ad agencies have to mind the quality of work they do. You can’t just show junk and expect their impressionist minds to relate with it. Ads have to have some excitement if kids are your main target and we [...]

I know I should have written about it much earlier but as I said in my last post that I was busy with other assignments at JustSkins and RealGeek so I couldn’t devote time to PlayCircuit. The thing is that I didn’t buy a decent phone last to last year (almost two years back…that was [...]

It’s very rare that you get to see colorful Quit Smoking campaigns. The Utah Government under its Utah Quit initiative has recently launched three photoshop’d colorful ads to create awareness about smoking. The print advertisements are based on age old stories and it seems like the advertisers specifically wanted to target children with these ads. [...]

Ray Ban’s previous ad campaigns have been sans any color and they are still very upbeat on the same marketing strategy. Ray Ban has launched five new print ads for this season which have been created by CUTWATER. It is an advertisement agency (it claims itself as a full-service agency though) based in San [...]