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<channel>
	<title>Play Circuit &#187; Random Rants</title>
	<atom:link href="http://playcircuit.com/category/random-rants/feed/" rel="self" type="application/rss+xml" />
	<link>http://playcircuit.com</link>
	<description>Advertising Perpective</description>
	<pubDate>Fri, 21 Nov 2008 13:47:35 +0000</pubDate>
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	<language>en</language>
			<item>
		<title>Happy Children&#8217;s Day</title>
		<link>http://playcircuit.com/happy-children-day-298/</link>
		<comments>http://playcircuit.com/happy-children-day-298/#comments</comments>
		<pubDate>Fri, 14 Nov 2008 14:21:29 +0000</pubDate>
		<dc:creator>sushaantu</dc:creator>
		
		<category><![CDATA[Random Rants]]></category>

		<guid isPermaLink="false">http://playcircuit.com/?p=298</guid>
		<description><![CDATA[Some of the ads by UNICEF which seem pretty suave for the occasion of Children&#8217;s Day in India today. Millions of Indian kids will celebrate Children&#8217;s Day while almost the same numbers of kids will be picking bins and selling articles or even skin. After all this is just another day for India.




]]></description>
			<content:encoded><![CDATA[<p>Some of the ads by UNICEF which seem pretty suave for the occasion of Children&#8217;s Day in India today. Millions of Indian kids will celebrate Children&#8217;s Day while almost the same numbers of kids will be picking bins and selling articles or even skin. After all this is just another day for India.</p>
<p><a href="http://playcircuit.com/wp-content/uploads/2008/11/unicef-child-labor-ad.jpg"><img class="alignnone size-full wp-image-299" title="unicef-child-labor-ad" src="http://playcircuit.com/wp-content/uploads/2008/11/unicef-child-labor-ad.jpg" alt="" width="450" height="307" /></a><br />
<span id="more-298"></span><br />
<a href="http://playcircuit.com/wp-content/uploads/2008/11/advertising-unicef.jpg"><img class="alignnone size-full wp-image-300" title="advertising-unicef" src="http://playcircuit.com/wp-content/uploads/2008/11/advertising-unicef.jpg" alt="" width="450" height="310" /></a></p>
<p><a href="http://playcircuit.com/wp-content/uploads/2008/11/unicef-ads.jpg"><img class="alignnone size-full wp-image-301" title="unicef-ads" src="http://playcircuit.com/wp-content/uploads/2008/11/unicef-ads.jpg" alt="" width="450" height="310" /></a></p>
]]></content:encoded>
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		</item>
		<item>
		<title>New Logo Of Animal Planet</title>
		<link>http://playcircuit.com/animal-planet-logo-295/</link>
		<comments>http://playcircuit.com/animal-planet-logo-295/#comments</comments>
		<pubDate>Thu, 13 Nov 2008 19:58:57 +0000</pubDate>
		<dc:creator>sushaantu</dc:creator>
		
		<category><![CDATA[Random Rants]]></category>

		<category><![CDATA[logo]]></category>

		<guid isPermaLink="false">http://playcircuit.com/?p=295</guid>
		<description><![CDATA[It&#8217;s no news now but yeah now I have gotten my hands on the ads of Animal Planet so I thought to refresh your memory about the recent change of logo of Animal Planet. The new logo is definitely more on typography than on design but somehow it manages to retain the feel that the [...]]]></description>
			<content:encoded><![CDATA[<p>It&#8217;s no news now but yeah now I have gotten my hands on the ads of Animal Planet so I thought to refresh your memory about the recent change of logo of Animal Planet. The new logo is definitely more on typography than on design but somehow it manages to retain the feel that the previous logo would dazzle.</p>
<p><a href="http://playcircuit.com/wp-content/uploads/2008/11/animal-planet-new-logo.png"><img class="alignnone size-full wp-image-297" title="animal-planet-new-logo" src="http://playcircuit.com/wp-content/uploads/2008/11/animal-planet-new-logo.png" alt="" width="500" height="252" /></a></p>
<p> </p>
]]></content:encoded>
			<wfw:commentRss>http://playcircuit.com/animal-planet-logo-295/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Improve your cyber karma by using these links</title>
		<link>http://playcircuit.com/improve-your-cyber-karma-by-using-these-links-205/</link>
		<comments>http://playcircuit.com/improve-your-cyber-karma-by-using-these-links-205/#comments</comments>
		<pubDate>Sat, 14 Jun 2008 19:57:25 +0000</pubDate>
		<dc:creator>sushaantu</dc:creator>
		
		<category><![CDATA[Advertising]]></category>

		<category><![CDATA[Random Rants]]></category>

		<category><![CDATA[]]></category>

		<category><![CDATA[breast cancer]]></category>

		<category><![CDATA[carbon]]></category>

		<category><![CDATA[Carbon dioxide]]></category>

		<category><![CDATA[carbon footprint]]></category>

		<category><![CDATA[charity]]></category>

		<category><![CDATA[charityUSA]]></category>

		<category><![CDATA[drought]]></category>

		<category><![CDATA[dukkha]]></category>

		<category><![CDATA[green house]]></category>

		<category><![CDATA[hunger]]></category>

		<category><![CDATA[karma]]></category>

		<category><![CDATA[philanthropy]]></category>

		<category><![CDATA[poor]]></category>

		<category><![CDATA[rainforest]]></category>

		<category><![CDATA[rich]]></category>

		<category><![CDATA[sukkha]]></category>

		<category><![CDATA[U.S.A.]]></category>

		<category><![CDATA[water]]></category>

		<category><![CDATA[world food programme]]></category>

		<guid isPermaLink="false">http://playcircuit.com/improve-your-cyber-karma-by-using-these-links-205/</guid>
		<description><![CDATA[Philanthropy is no more a prerogative of rich people in the times of Adsense and Pay Per Play. The internet has given every single netizen tremendous opportunities to do his karma. Advertising is often criticized for its inability to do any solid service to mankind but we do have examples where advertising is turning out [...]]]></description>
			<content:encoded><![CDATA[<p>Philanthropy is no more a prerogative of rich people in the times of Adsense and Pay Per Play. The internet has given every single netizen tremendous opportunities to do his karma. Advertising is often criticized for its inability to do any solid service to mankind but we do have examples where advertising is turning out to be life savior now. I have found some links for you to do your share of good.</p>
<p>1) <a href="http://www.freerice.com/" title="Free Rice" target="_blank">FreeRice</a>: This site was created in October 2007 and it is a vocabulary game where you try to guess the correct synonym out of four options. 20 grains of rice are donated for every single answer.</p>
<p>2) <a href="http://www.ripple.org/" title="ripple org." target="_blank"> Ripple</a>: It is a charitable site which earns money through clicking and searching and the guys behind this site are also associates of Boston Consulting Group. The users have the freedom to choose their preferred form of  charity out of the option of four.</p>
<p>3) <a href="http://www.freepoverty.com/" title="Free Poverty" target="_blank">FreePoverty</a>: This site is pretty similar to Free Rice in a way that you do play some game on this one too. You locate places which are asked on a world map and you receive points on the basis of accuracy of your answers. The points then convert into cups of water which are donated by the site.</p>
<p>4) <a href="http://www.carbongrove.com" title="Carbon Grove" target="_blank">Carbon Grove</a>: It is a Carbon Reduction Reminder Service where it will remind you about small things that can make a big impact in saving environment. You also get to plant a virtual tree and the site promises to plant up to 250,000 real trees in deforested regions across the globe. The only problem with this is that you have to use Internet Explorer to do this.</p>
<p>I would like to mention another site called <a href="http://charityusa.com" title="Charity USA" target="_blank">Charity USA</a> which has many daughter sites like The <a href="http://therainforestsite.com" target="_blank">RainForest</a> site, The <a href="http://thehungersite.com" target="_blank">Hunger</a> site, The<a href="http://thebreastcancersite.com" target="_blank"> Breast Cancer</a> site, The <a href="http://thechildhealthsite.com" target="_blank">Child Health</a> site but it&#8217;s a for profit organization which means it donates only a share of its revenues.</p>
<p>There are quite a few more sites but I didn&#8217;t had many reasons to believe in their claims.</p>
]]></content:encoded>
			<wfw:commentRss>http://playcircuit.com/improve-your-cyber-karma-by-using-these-links-205/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Quick Wisdom</title>
		<link>http://playcircuit.com/quick-wisdom-5-163/</link>
		<comments>http://playcircuit.com/quick-wisdom-5-163/#comments</comments>
		<pubDate>Tue, 03 Jun 2008 19:43:17 +0000</pubDate>
		<dc:creator>sushaantu</dc:creator>
		
		<category><![CDATA[Random Rants]]></category>

		<category><![CDATA[]]></category>

		<category><![CDATA[cool quotes]]></category>

		<category><![CDATA[education]]></category>

		<category><![CDATA[intelligent]]></category>

		<category><![CDATA[oscar wilde]]></category>

		<category><![CDATA[quotes]]></category>

		<guid isPermaLink="false">http://playcircuit.com/?p=163</guid>
		<description><![CDATA[&#8220;Education is an admirable thing.  But it is well to remember from  time to time that nothing that is worth knowing can be taught.&#8221;
-Oscar Wilde
]]></description>
			<content:encoded><![CDATA[<p>&#8220;Education is an admirable thing.  But it is well to remember from  time to time that nothing that is worth knowing can be taught.&#8221;</p>
<p>-Oscar Wilde</p>
]]></content:encoded>
			<wfw:commentRss>http://playcircuit.com/quick-wisdom-5-163/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Who is Jennifer Lancey?</title>
		<link>http://playcircuit.com/who-is-jennifer-lancey-160/</link>
		<comments>http://playcircuit.com/who-is-jennifer-lancey-160/#comments</comments>
		<pubDate>Mon, 02 Jun 2008 22:21:25 +0000</pubDate>
		<dc:creator>sushaantu</dc:creator>
		
		<category><![CDATA[Random Rants]]></category>

		<category><![CDATA[bangalored]]></category>

		<category><![CDATA[google new reader]]></category>

		<category><![CDATA[outsource]]></category>

		<category><![CDATA[RSS]]></category>

		<guid isPermaLink="false">http://playcircuit.com/?p=160</guid>
		<description><![CDATA[It feels great when somebody reads your blog and it feels even better when someone leaves a comment. No matter how much I say that I don&#8217;t care about the number of comments I receive (or don&#8217;t receive) on this blog, the truth is that comments make you feel good and give you reasons to [...]]]></description>
			<content:encoded><![CDATA[<p>It feels great when somebody reads your blog and it feels even better when someone leaves a comment. No matter how much I say that I don&#8217;t care about the number of comments I receive (or don&#8217;t receive) on this blog, the truth is that comments make you feel good and give you reasons to perform better next time.</p>
<p>There are blogs and many more blogs on blogosphere and not everyone is lucky enough to receive comments day in and day out. This has also led to the creation of some spam bots by the bad guys on internet. These people send you comments in a way that you might approve of and thus it helps them to crawl your website and get linked to your blog. They might use the same ip address or id to bot the blog with links for other products and service.</p>
<p>Following is an example of such spambot:</p>
<p>I found your site on technorati and read a few of your other posts. Keep up the good work. I just added your RSS feed to my Google News Reader. Looking forward to reading more from you.</p>
<p>Jennifer Lancey</p>
<p>OR</p>
<p>Hello there.  I was sent a link to your blog by a friend a while ago.  I have been reading a long for a while now.  Just wanted to say HI.  Thanks for putting in all the hard work.</p>
<p>Jennifer Lancey</p>
<p>You can actually search Jennifer Lancy  on google and see for yourself some 40,000 links related to it.</p>
]]></content:encoded>
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		</item>
		<item>
		<title>myquest trying to be yahoo of india</title>
		<link>http://playcircuit.com/myquest-trying-to-be-yahoo-of-india-159/</link>
		<comments>http://playcircuit.com/myquest-trying-to-be-yahoo-of-india-159/#comments</comments>
		<pubDate>Mon, 02 Jun 2008 13:19:35 +0000</pubDate>
		<dc:creator>sushaantu</dc:creator>
		
		<category><![CDATA[Random Rants]]></category>

		<category><![CDATA[]]></category>

		<category><![CDATA[delhi]]></category>

		<category><![CDATA[delhi NCR]]></category>

		<category><![CDATA[India]]></category>

		<category><![CDATA[italian restaurants]]></category>

		<category><![CDATA[local]]></category>

		<category><![CDATA[museum]]></category>

		<category><![CDATA[myquest]]></category>

		<category><![CDATA[NORWEST VENTURE PARTNERS]]></category>

		<category><![CDATA[searcg engine]]></category>

		<category><![CDATA[SEQUOIA Capital]]></category>

		<category><![CDATA[sulekha]]></category>

		<category><![CDATA[theaters]]></category>

		<category><![CDATA[U.S.A.]]></category>

		<category><![CDATA[yahoo]]></category>

		<guid isPermaLink="false">http://playcircuit.com/?p=159</guid>
		<description><![CDATA[
My exams are finished now and that&#8217;s one reason why I was &#8216;missing&#8217; from the blog since last one month. So when I was returning from my university after my last exam today, I saw the advertisement of this internet company called myquest.in. It was a new name and a new search engine which is [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://playcircuit.com/wp-content/uploads/2008/06/myquest.gif" alt="myquest logo" /></p>
<p>My exams are finished now and that&#8217;s one reason why I was &#8216;missing&#8217; from the blog since last one month. So when I was returning from my university after my last exam today, I saw the advertisement of this internet company called <a href="http://myquest.in" title="local search engine" target="_blank">myquest.in</a>. It was a new name and a new search engine which is only focusing on New Delhi NCR at the moment. The home page is not simple (unlike <a href="http://www.google.co.in/" title="google india" target="_blank">google</a> or <a href="http://guruji.com" title="guruji- india's own google" target="_blank">guruji</a>) and it seems inspired from yahoo as it displays local weather, local events with live cricket scores and a list of top searches. A neat box which displays categories might assist you in getting the information you seek easily.  It all sounds good because <a href="http://google.com" target="_blank">google</a> is too international and a need for solid local search engine is sometimes desperately needed. We have seen some local search engines who are focusing only on India and thus the results on these sites are sometimes more relevant and useful than you get on  google or yahoo. And it is needless to say that it also saves your PC time which you might use on doing <em>other</em> important things on computer.</p>
<p>The only trouble for <a href="http://myquest.in" title="local search engine" target="_blank">myquest</a> is that there are already some sites who have been going local since some time back and thus they are more likely to win in the race to become India&#8217;s Google. <a href="http://guruji.com">Guruji</a> is a complete copycat of Google and it has some serious backing in the form of venture capital from Sequoia Capital. <a href="http://sulekha.com" target="_blank">Sulekha </a>is another website which focuses on Indians around the world and the site does a good job in local searches. But the question remains how myquest is better than the two sites I mentioned just now. I tried to search with some common keywords across the three sites to see the number of results they yield for you.</p>
<table border="1" bordercolor="#3366cc" cellpadding="5" cellspacing="1" width="310">
<tr>
<td width="99"><strong>Keyword</strong></td>
<td width="60">
<p align="center"><strong>Myquest</strong></p>
</td>
<td width="58">
<p align="center"><strong>Guruji</strong></p>
</td>
<td width="60">
<p align="center"><strong>Sulekha</strong></p>
</td>
</tr>
<tr>
<td>Move Halls / Theaters</td>
<td>
<p align="center">78</p>
</td>
<td>
<p align="center">63</p>
</td>
<td>
<p align="center">132</p>
</td>
</tr>
<tr>
<td>Italian Restaurents</td>
<td>
<p align="center">46</p>
</td>
<td>
<p align="center">17</p>
</td>
<td>
<p align="center">29</p>
</td>
</tr>
<tr>
<td>Museum</td>
<td>
<p align="center">19</p>
</td>
<td>
<p align="center">192</p>
</td>
<td>
<p align="center">28</p>
</td>
</tr>
<tr>
<td>5 Star Hotels</td>
<td>
<p align="center">26</p>
</td>
<td>
<p align="center">17</p>
</td>
<td>
<p align="center">N.A.</p>
</td>
</tr>
<tr>
<td>Book Shops</td>
<td>
<p align="center">1402</p>
</td>
<td>
<p align="center">1630</p>
</td>
<td>
<p align="center">1233</p>
</td>
</tr>
<tr>
<td>Golf Club/Course</td>
<td>
<p align="center">16</p>
</td>
<td>
<p align="center">8</p>
</td>
<td>
<p align="center">N.A.</p>
</td>
</tr>
</table>
<p>Sulekha is a site which owes a lot to its users (a significant American Indian population) for the content on the site and thus its reach is huge in India and U.S.A. while venture funding from Norwest Venture Partners also helped. The real competition for myquest would be guruji because both of them have to take things in their hand . The kind of results that myquest provided (see the box) against guruji are certainly worth an applause considering that it has just started. I do have problem with the user interface of the myquest mainly because the user interace on guruji is smoother. I also felt problem with the loading of myquest last night but I do think that the new kid has the meat to take on guruji. Somebody get the news to some venture capitalist please.</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Shoppers Stop gets a new logo</title>
		<link>http://playcircuit.com/shoppers-stop-gets-a-new-logo-184/</link>
		<comments>http://playcircuit.com/shoppers-stop-gets-a-new-logo-184/#comments</comments>
		<pubDate>Sun, 01 Jun 2008 16:08:56 +0000</pubDate>
		<dc:creator>sushaantu</dc:creator>
		
		<category><![CDATA[Random Rants]]></category>

		<category><![CDATA[logo]]></category>

		<category><![CDATA[rebranding]]></category>

		<category><![CDATA[shoppers stop]]></category>

		<guid isPermaLink="false">http://playcircuit.com/shoppers-stop-gets-a-new-logo-184/</guid>
		<description><![CDATA[ 
is now

]]></description>
			<content:encoded><![CDATA[<p> <a href="http://playcircuit.com/wp-content/uploads/2008/06/shoopers-stop-old-logo.png" title="shoppers stop old logo"><img src="http://playcircuit.com/wp-content/uploads/2008/06/shoopers-stop-old-logo.png" alt="shoppers stop old logo" height="350" width="436" /></a></p>
<p>is now</p>
<p><a href="http://playcircuit.com/wp-content/uploads/2008/06/getimagedll.png" title="shoppers stop new logo"><img src="http://playcircuit.com/wp-content/uploads/2008/06/getimagedll.png" alt="shoppers stop new logo" height="180" width="436" /></a></p>
]]></content:encoded>
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		</item>
		<item>
		<title>The way gmail loads now</title>
		<link>http://playcircuit.com/the-way-gmail-loads-now-155/</link>
		<comments>http://playcircuit.com/the-way-gmail-loads-now-155/#comments</comments>
		<pubDate>Mon, 19 May 2008 04:52:16 +0000</pubDate>
		<dc:creator>sushaantu</dc:creator>
		
		<category><![CDATA[Random Rants]]></category>

		<category><![CDATA[email]]></category>

		<category><![CDATA[gmail]]></category>

		<category><![CDATA[google]]></category>

		<category><![CDATA[loading]]></category>

		<guid isPermaLink="false">http://playcircuit.com/?p=155</guid>
		<description><![CDATA[
This is the way gmail is loading now since last few days.
]]></description>
			<content:encoded><![CDATA[<p><img src="http://playcircuit.com/wp-content/uploads/2008/05/sdfa.JPG" alt="gmail loading page" /></p>
<p>This is the way gmail is loading now since last few days.</p>
]]></content:encoded>
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		</item>
	</channel>
</rss>
