Play Circuit » Sexy Ads http://playcircuit.com Advertising Perpective Fri, 21 Nov 2008 13:47:35 +0000 http://wordpress.org/?v=2.5.1 en I Am Back. This Axe Shower Gel Commercial made me to return http://playcircuit.com/i-am-back-this-axe-shower-gel-commercial-made-me-to-return-250/ http://playcircuit.com/i-am-back-this-axe-shower-gel-commercial-made-me-to-return-250/#comments Tue, 09 Sep 2008 20:04:06 +0000 sushaantu http://playcircuit.com/?p=250 I am sorry for not updating this blog since last few weeks (actually around two months) but I was busy with some other assignments. I have now decided to start taking care of my baby and take its responsibility from where I left. I will try to keep this blog living with new and happening ads and other relevant news.

I will restart with this new AXE Shower Gel commercial which has been released in Argentinian market this month. The ad has been created by very creative agency called Vegaolmosponce and we have seen some really amazing stuff from them. This ad is no different in creativity and it has all the elements which you traditionally see in AXE ads. It has got more skin, one handsome guy and good music in background. Surprisingly there are no girls but the good thing is that you never miss those almost naked super models in this tv spot. I believe that this commercial is inspired from the lovemaking scene in “The Simpsons Movie” which also happened to have similar animals and all that lovey dovey feel to it. See for yourself what I mean.

Advertiser: Unilever
Agency: Vegaolmosponce
Creative General Directors: Hernan Ibarra/Walter Aregger/Hernan Ponce
Art Director: Ignacio Ferioli
Copywriter: Joaquin Cubria
Client Services Director: Vanina Rudaeff
Agency Production Manager: Roberto Carsillo
Agency Producer: Selva Dinelli
Production Company: Garlic Films Director: Marcelo Burgos
Executive Producer: Alvaro Gorospe
Assistant Director: Fernando Trullols
Director of Photography: Pancho Alcaine
Art Director: Luis Ramírez
Film Editor: Pablo Plant
Post Production: Miopía
Music: Swing Musica - adapted from Tchaikovski´s Sleeping Beauty

]]> http://playcircuit.com/i-am-back-this-axe-shower-gel-commercial-made-me-to-return-250/feed/ JC Penny gets into a controversy for a Cannes Lions award winning ad which it never authorized http://playcircuit.com/jc-penny-gets-into-a-controversy-for-a-cannes-lions-award-winning-ad-which-it-never-authorized-233/ http://playcircuit.com/jc-penny-gets-into-a-controversy-for-a-cannes-lions-award-winning-ad-which-it-never-authorized-233/#comments Thu, 26 Jun 2008 09:41:18 +0000 sushaantu http://playcircuit.com/jc-penny-gets-into-a-controversy-for-a-cannes-lions-award-winning-ad-which-it-never-authorized-233/  JC Penny: speed dressing

JC Penny’s latest ad which shows a teenage boy and a gal practicing putting their clothes on quickly in anticipation of making out in basement has been removed from youtube because the ad was never authorized by the company. The ad was created by one former employee of JC Penny’s ad agency Saatchi and Saatchi through a third party called Epoch Films without any knowledge or consent of the advertiser. It was never broadcasted on TV but it reached Youtube and also managed to win a Film Bronze at Cannes Lions 2008. Truly, today’s the day to get away with it because every day matters.

You can still watch the video here and here.

]]> http://playcircuit.com/jc-penny-gets-into-a-controversy-for-a-cannes-lions-award-winning-ad-which-it-never-authorized-233/feed/ Another funny condom ad, this time Olla from Brazil http://playcircuit.com/another-funny-condom-ad-this-time-olla-from-brazil-191/ http://playcircuit.com/another-funny-condom-ad-this-time-olla-from-brazil-191/#comments Sat, 07 Jun 2008 21:45:42 +0000 sushaantu http://playcircuit.com/another-funny-condom-ad-this-time-olla-from-brazil-191/ Condom ads are fun to watch, they have always been. This is the new TV commercial made by age.comunicacoes (Brazilian ad agency) to market Olla brand of condoms.

Advertiser: Inal
Product: Olla condoms
Creative Director: Carlos Domingos and Paulo Pretti
Art director: Paul Pretti
Editor: Carlos Domingos
Media: Thiago Ferraz
Attendance: Sandro Accariès
rtvc: Tomaz Valentine
Sound: The Voice of Brazil
approval: Denis Araujo
Producer: Gold 21
Director: Sergio Cuevas

]]> http://playcircuit.com/another-funny-condom-ad-this-time-olla-from-brazil-191/feed/