You must have booked your engagements to celebrate new year eve by now and if you haven’t done that till now then, just do it. New year needs to be celebrated with cheers. But somehow every celebration makes booze quite inevitable so you need to prethink how you are going to drive home after partying [...]

Cadbury’s recent campaigns in India have not been directed alone to sell chocolates but to engage its consumers in a social thread with their new interactive media. A website called meetha moments which they’ve been marketing in the Indian advertisements starring Amitabh Bachhan is one such attempt. The reasons for expanding the presence of brand [...]

There are times when you need to reconsider the value of things you possess because you have become so used to it with time that they don’t arouse any feelings at all now. Once what used to fascinate us now just looks old with wrinkles,once favorite now lies somewhere inside a trunk in garage. Similarly [...]

Websites certainly are the new face of every company and this article is meant to review which Indian IT campany takes it seriously. We have seen that how some internet firms take their looks gravely and spend thousands just to get that look which can do magic. The interested parties get their first impression about [...]

The stage is set for TATA’s acquisition of Ford’s Jaguar & Rover and make the most of holiday season. Although it has not been said oficially who is the preferred bidder at the time of writing but English Media has given their word for TATA. Britain’s largest manufacturing union has already shown its inclination [...]