Archive | January, 2008

TATA nano and ‘percussive engineering’

Posted on 19 January 2008

Enough has been said and read about people’s car or TATA Nano and nearly all the articles and blogs seems like copies of each other. In fact the opinions of people are divided into two categories: one is talking about the freedom of personal mobility that it can provide to masses at cheaper price and [...]

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Is NDTV’s expansion right?

Posted on 18 January 2008

To start with expansion is certainly the way forward if it has been done keeping your strengths intact. But NDTV(one of the largest TV broadcasting company in India) seems to have blinded itself in the mad rush to capture more eyeballs. The strength of NDTV lies in NEWS and not soaps or reality shows. NDTV’s [...]

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supermarket marketing

Posted on 09 January 2008

The marketing has become so precise and focused that marketers with just few hundred audience now want to sell products through ideas. And sometimes creative people show us such brilliant ideas that we see in desperation wondering what and how they did it. I mean the psychological process which led that idea to happen and [...]

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Guerrilla marketing

Posted on 05 January 2008

Although I hate tool bars and I have never installed anyone of them ever but I couldn’t resist myself when I read about stumble upon in a news paper review. It said that it is ‘addictive’. The last word was enough to shatter my inhibitions about tool bars. The installation was smooth and in no [...]

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