Posted on 29 February 2008
This site kicks ass. The users have done things that brand managers hate to see.
If you are a brand manager too then i suggest you don’t see this website
Some examples to scare you away.
i feel sorry for FedEx
i feel sorry [...]
Tags: coffee, debt, fed up, fedex, parody, starbuck, visa
Posted on 25 February 2008
“The consumer isn’t a moron; she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything. She wants all the information you can give her.”
-David Ogilvy
Tags: david ogilvy.quotes, information
Posted on 25 February 2008
Advertising is perhaps the craziest job on this planet which is suited for finest eccentrics. But being insane 24*7 is not easy and it really needs some motivation of exceptional degree to get you going. Thank God we now have some tools to use when we are just not crazy enough to make ads on [...]
Tags: , bootb, idea engine, lateral thinking, mouse brains, writer's block
Posted on 22 February 2008
It is amazing to see simple things making big differences. Such is this website called freerice which is doing precisely that by helping feed poor and getting us netizens to learn a bit. It’s a simple idea, you play on this website where you have to answer the meanings of certain words from the four [...]
Tags: CSR, donation, free, philanthropy, rice, united nations
Posted on 20 February 2008
Bollywood is the biggest cultural export from India and it’s popularity is rising like petrol prices across the world. It is yet to give Hollywood a run for the money but it certainly has started to make Hollywood producers take note of the appeal of Indian films across the Indian subcontinent & among the Indian [...]
Tags: bollywood, hollywood, India, music, nautanki