Archive | March, 2008

Is hell endothermic or exothermic?

Posted on 28 March 2008

The following is an actual question given on a University of Washington engineering mid-term. The answer was so “profound” that the Professor shared it with colleagues, and the sharing obviously hasn’t ceased…
Bonus Question: Is Hell exothermic (gives off heat) or Endothermic (absorbs heat)?
Most of the students wrote proofs of their beliefs using Boyle’s Law, (gas [...]

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TATA nano gets a new website

Posted on 19 March 2008

TATA motors have refurbished their website dedicated to TATA nano with better user interface and more befitting looks. The site has a 360 degree spin preview of the peoples car and has been updated with recent showcases at Geneva Auto Show. The presence of forum,poll and blog add the Web 2.0 factor to it. Give [...]

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Why Dyna soap brand need to change their approach

Posted on 18 March 2008

Perhaps the biggest dilemma of the FMCG brand is to cater to the maximum consumers while keeping an adequate balance of niches. It always is a number game and thus its hard to categorize on the basis of income and aspirations or the mere fact that whether you should categorize at all.
Recently Mumbai based [...]

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Quick wisdom

Posted on 15 March 2008

“If women didn’t exist, all the money in the world would have no meaning”.
-Aristotle

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Virgin mobiles entry into the Indian markets

Posted on 13 March 2008

OK so virgin mobile is here in India and they have kinda stormed the market with the cool advertisements customized optimally to appeal the youth (see some of them here and here). Interestingly they have come up with a Hinglish punch line to market their services. “THINK HATKE” which would mean think different in English [...]

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