Yahoo employed an aggressive strategy to woo more customers to use Yahoo search in the Chinese market. DDB Shanghai has created a print ad wherein Yahoo tries to target Baidu which is the leading search engine in China. The print ad shows a fat man searching some mermaid through binoculars making an angle of 100 [...]

Kids and teenagers have been the main target of advertisers since long time back but now ad agencies have to mind the quality of work they do. You can’t just show junk and expect their impressionist minds to relate with it. Ads have to have some excitement if kids are your main target and we [...]