E*trade mobile baby is back in a new advert

Posted on 07 June 2008

The cute baby who has been telling you to open e*trade accounts so that you can do all your online trading with ease is back in a new TV commercial. The E*trade guys are now giving their account holders an application that will let them get real-time stock quotes and trades on their blackberry phones. This is an extension of “baby trading” campaign which was started in the beginning of February 2008.

Agency: Grey Worldwide, New York

Creatives:
Noel Cottrell (Executive Creative Director)
Tor Myhren (Executive Creative Director)
Jens-Petter Waernes (Creative Director)
Erik Dagnell (Creative Director)
Tor Myhren (Art Director)
Jimmy Heekin (Copywriter)
Ben Huser (Copywriter)
Randy Krallman (Copywriter)
Alison Horn (Agency Producer)
Deb Feeney (Producer)

Director(s): Randy Krallman
Production Company: Smuggler

While their earlier TV commercials are below here:

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