OK, Action. I have to finish this post in five minutes flat. That’s the target I have kept for myself because I am supposed to write on other blogs as well.

The today’s cool ad I am going to talk about is that of a bread. Yes, Bread. I personally have never seen a bread commercial before on Indian TV but that’s because our mothers think that chapatis have more nutrients and energy than a bread. That also happens to be one reason why we don’t have many good bread brands over here either. There’s one called Britannia and one more called Bonn but none of them pursue advertising on television.

Hovis a very big bread brand in UK. It’s in business since last century and their tagline is “As good today as it’s always been.” They have just launched a new tv advert to resurrect their position in the UK markets. Their TV commercial takes you back in the history of UK and chronicles the highlights of each decade from 1900 to 2000. The ad has been created by MCBD, London and they have done a brilliant job in reliving those images from the past. It briefly depicts events like the Titanic’s maiden voyage, World War 2, Olympics, 60s fashion and many other things which I might have missed because of my ‘un’english upbringing.

Take a look at the ad: