Bollywood is the biggest cultural export from India and it’s popularity is rising like petrol prices across the world. It is yet to give Hollywood a run for the money but it certainly has started to make Hollywood producers take note of the appeal of Indian films across the Indian subcontinent & among the Indian diaspora elsewhere. All that’s for the sake of giving a foundation to the story, the point I really want to make is that it’s high time that Indian film industry start marketing itself as a unit to create a brand. Bollywood is a bad name to market as it tries to portray Indian film industry as a poor cousin to Hollywood. Remember that froogle can never be as successful as google just because the latter overshadows the former with its sheer recall value & impact. I don’t remember any instance when a company has become more successful with a name which sounds like an already successful company doing in the same sector. There has to be a Pepsi for Coke not Poke.

The first thing that Bollywood should do is to change its name to a more apposite one like Nutanki which actually popularized the performing arts in India and became an inspiration for people to capture it on screen. The name has become a kind of joke these days but it still is much better than ‘Bollywood’. The name change would definitely bring in free publicity from across the world while they can do something spectacular for advertising their new name. Hollywood did that by building Hollywood Sign on the hills of Los Angeles. Indian film industry should do more spectacular than that. It could be anything but serious. Indians must retain the tradition of story telling in their films with songs and music mixed in. Musicals are the strength of Indian film makers and they should not buckle under any desire to compete with Hollywood films by manipulating the Indian art of story telling. And to end my viewpoint I would like to add that Indians should keep the true meaning of cinema alive i.e. celebration of life.