I wrote about the Orange’s intention to storm the market with its new advertising campaign called “I am” which will feature some celebrities and ordinary people few days back. The company has released its first commercial which although doesn’t have anything fancy but truly gives justice to the name of campaign. The campaign is said to be the company’s most expensive marketing initiative ever. We will see more of related stuff in the coming days.

Agency: Fallon, London
Agency Producer: Tracy Stokes
Director: Noam Murro
Production Company: Biscuit @ Independent
Producer: Jay Veal
Executive Producer: Richard Packer
Director of Photography: Toby Irwin
Editor: Russell Icke
VFX: Framestore
Audio Post: Grand Central

Related Post: Orange to launch its most expensive integrated campaign