I am sorry for not updating this blog since last few weeks (actually around two months) but I was busy with some other assignments. I have now decided to start taking care of my baby and take its responsibility from where I left. I will try to keep this blog living with new and happening ads and other relevant news.

I will restart with this new AXE Shower Gel commercial which has been released in Argentinian market this month. The ad has been created by very creative agency called Vegaolmosponce and we have seen some really amazing stuff from them. This ad is no different in creativity and it has all the elements which you traditionally see in AXE ads. It has got more skin, one handsome guy and good music in background. Surprisingly there are no girls but the good thing is that you never miss those almost naked super models in this tv spot. I believe that this commercial is inspired from the lovemaking scene in “The Simpsons Movie” which also happened to have similar animals and all that lovey dovey feel to it. See for yourself what I mean.

Advertiser: Unilever
Agency: Vegaolmosponce
Creative General Directors: Hernan Ibarra/Walter Aregger/Hernan Ponce
Art Director: Ignacio Ferioli
Copywriter: Joaquin Cubria
Client Services Director: Vanina Rudaeff
Agency Production Manager: Roberto Carsillo
Agency Producer: Selva Dinelli
Production Company: Garlic Films Director: Marcelo Burgos
Executive Producer: Alvaro Gorospe
Assistant Director: Fernando Trullols
Director of Photography: Pancho Alcaine
Art Director: Luis Ramírez
Film Editor: Pablo Plant
Post Production: Miopía
Music: Swing Musica - adapted from Tchaikovski´s Sleeping Beauty

The largest ketchup company Heinz has ultimately decided to pull off its latest television commercial when the company received some angry complaints from homophobes. The advertisement portrays a kiss between a gay couple and it was getting quite a few views on youtube as well. This action will certainly create more interest and escalate the view counts further on youtube.

The video commercial about the cute boy is hilarious to say the least and I just love the gesticulations on his face when he finds his mom’s message instead of some answer. The advertisement might be made for market in Thailand but I think it can be replicated in other markets as well.

I am rather confused how this commercial promotes the use of Breeze Excel because it is only showing the child being outsmarted by his mother. I can understand that mother might have changed the shirt and also wrote a message on the sleeve but it is not clearly showing any value of the product.

Credits:
Advertiser: Unilever
Product: Breeze Excel
Agency: Lowe Bangkok
Executive Creative Director: Dominic Stallard
Creative Director: Clinton Manson
Art Director: Dominic Stallard
Copywriter: Clinton Manson
Agency Producer: Anuch Mankongchuensakul
Director: Unnop Chanpaibbool
Production Company: Goodboy’z House

The Nokia is being smart in foreseeing tough times ahead considering the arrival of Apple iPhone 3G and other me-too cell/smart phones. Quite evidently Nokia has only N series Cell phones in its arsenal to take the competition head-on. The buy out of Symbian and going the open source way with it seems like a sudden realization of iPhone threat. Nokia enjoys a good recall value while it is a better brand which it only wants to exploit further with some more advertising and marketing. The particular ad has been create by Lowe London and the campaign is called Fusions. Juokse Nokia Juokse.

Agency: Lowe, London
Agency Producer: Sarah Bradley
CD: Oliver Green
CD: Greg Milbourne
Director: Ben and Joe Dempsey
Production Company: Knucklehead, London
Producer: Matthew Brown
DoP: Greig Fraser
Post House: MPC, London
Edit House: Cut & Run
Editor: Steve Gandolfi
Sound: 750 mph
Composer: Jonathan Goldstein

These ads could well be the most revealing ads on playcircuit ever. The print ads were created by TBWA Paris for AIDES to raise awareness about HIV infection and AIDS. The visuals definitely guarantee that viewers will see it and understand the message. The AIDS awareness campaigns are getting bolder with the number of HIV infected cases rising alarmingly around the world.