OK, Action. I have to finish this post in five minutes flat. That’s the target I have kept for myself because I am supposed to write on other blogs as well.
The today’s cool ad I am going to talk about is that of a bread. Yes, Bread. I personally have never seen a bread commercial before on Indian TV but that’s because our mothers think that chapatis have more nutrients and energy than a bread. That also happens to be one reason why we don’t have many good bread brands over here either. There’s one called Britannia and one more called Bonn but none of them pursue advertising on television.
Hovis a very big bread brand in UK. It’s in business since last century and their tagline is “As good today as it’s always been.” They have just launched a new tv advert to resurrect their position in the UK markets. Their TV commercial takes you back in the history of UK and chronicles the highlights of each decade from 1900 to 2000. The ad has been created by MCBD, London and they have done a brilliant job in reliving those images from the past. It briefly depicts events like the Titanic’s maiden voyage, World War 2, Olympics, 60s fashion and many other things which I might have missed because of my ‘un’english upbringing.
I wrote about the Orange’s intention to storm the market with its new advertising campaign called “I am” which will feature some celebrities and ordinary people few days back. The company has released its first commercial which although doesn’t have anything fancy but truly gives justice to the name of campaign. The campaign is said to be the company’s most expensive marketing initiative ever. We will see more of related stuff in the coming days.
Agency: Fallon, London
Agency Producer: Tracy Stokes
Director: Noam Murro
Production Company: Biscuit @ Independent
Producer: Jay Veal
Executive Producer: Richard Packer
Director of Photography: Toby Irwin
Editor: Russell Icke
VFX: Framestore
Audio Post: Grand Central
Kingston has launched its first ever TV commercial to market its pen drives. The ad has got a funky look with all the music and dance and party but it seriously lacks in any direction whatsoever. The advertisers are mindlessly targeting the youth with the same tricks of gaana-bajaana and Bollywood like dances. They desperately need to differentiate themselves if they are serious about their investments in advertising. Many Indian brands are already doing the same stuff with little or no success. By the way, I was expecting something related with technology and stuff or anything which I could discuss with my mates who are into technology. This is one disappointing attempt but we can understand that Kingston has a very good image in the Indian computer hardware and peripherals market and it just wants to capitalize on that by going for more visibility. I have not seen the commercial on TV yet but it is available on youtube.
