“Doing business without advertising is like winking at a girl in dark. You know what you are doing but nobody else does”.
I am rather very naive when it comes to advertising but I strongly feel in the saying that “Distance brings perspective.” I think that best thing about advertising is that it is not a product but an idea, a rather very strong idea which is based on the human craving to live in groups. I read it somewhere that more eyeballs means double opportunities and Indians have not utilized it to help themselves properly yet. Let’s take a case of Indian Public Transport.
You can call yourself lucky if you have not traveled in Indian trains or buses because they are really pathetic and a serious reason to escape from India. There is not a single company who have shown the guts to improve the public transport and it could be one reason that why we haven’t seen any advertising on vehicles. Advertisements on public transports could be big business if only it’s managed well. There are at presently very few Indian companies who deal in outdoor advertising of this nature ( Graphisads is one ). Banners inside or outside the vehicles can reap in money while I believe inviting radio sponsorships can turn out to be a killer. There are quite a few radio stations and we shall see significant growth in coming years. Small businesses are now realizing the power of advertising while bigger businesses will give the initial push by advertising on the vehicles. These bigger businesses will include telecommunication companies, banking institutions and entertainment channels. I also believe that if it is done correctly then giving free rides to the commuters wont be a big deal either since most of the revenue will come from advertising.
Do tell me if you find this idea cool enough?
