Tag Archive | "apple"

Twice as fast. Half the price.

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I know I should have written about it much earlier but as I said in my last post that I was busy with other assignments at JustSkins and RealGeek so I couldn’t devote time to PlayCircuit. The thing is that I didn’t buy a decent phone last to last year (almost two years back…that was Indian English for you) in this anticipation that I would buy an iPhone when it will be launched in India. I know it was launched only an year ago but I have been waiting since the rumors of iPhone launch.

iPhone certainly has been launched in India and I can buy it if I so desire now but why in the world would I buy a mobile phone which has been priced like hell. The 16 GB Apple iPhone 3G is available at Rs 36,100 in India and it would be US $800 for those who understand in Dollar terms. I love iPhone and I understand completely that it’s not just a phone but seriously that is too much money. What is rather more interesting is that their ads are completely oblivious to this. Apple marketed the new iPhone 3G with the following ad where they made a statement which was quite antagonistic what they were offering. That is the magic of advertising, you can lie in the face of world and people still don’t realize it.

By the way, I covered the launch of Apple iPhone 3G live in India with my coworkers at Realgeek.

Apple launches a new TVC for the iPhone 3G

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The Apple iPhone 3G will be launched on June 11 in U.S. and quite obviously Apple has started to air its latest commercial to create further hype. The new TV commercial has only one hero and that’s the iPhone. The focus of the ad is throughout on the stuff the company wants to sell (or people want to buy). The visualization of the ad also suits the iPhone. Watch the advert here

Product: Apple iPhone
Agency: TBWA\Media Arts Lab, Los Angeles
Chief Creative Officer: Lee Clow
Executive Creative Director: Duncan Milner, Eric Grunbaum
Associate CD / Art Director: Alan Briere
Senior Copywriter: Krista Wicklund
Copywriter: Alicia Dotter
Art Director: Drew Stalker
Agency Producer: Anne Oburgh, Perrin Rausch
Director: David Fincher
Production Company: Anonymous Content
Country: United States of America
Other Credits: Music Supervisor - David Taylor
DP - Pawel Edelman
Editorial Company - Rock Paper Scissors
VFX/Online - Asylum