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JC Penny gets into a controversy for a Cannes Lions award winning ad which it never authorized

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 JC Penny: speed dressing

JC Penny’s latest ad which shows a teenage boy and a gal practicing putting their clothes on quickly in anticipation of making out in basement has been removed from youtube because the ad was never authorized by the company. The ad was created by one former employee of JC Penny’s ad agency Saatchi and Saatchi through a third party called Epoch Films without any knowledge or consent of the advertiser. It was never broadcasted on TV but it reached Youtube and also managed to win a Film Bronze at Cannes Lions 2008. Truly, today’s the day to get away with it because every day matters.

You can still watch the video here and here.