Ray Ban’s previous ad campaigns have been sans any color and they are still very upbeat on the same marketing strategy. Ray Ban has launched five new print ads for this season which have been created by CUTWATER. It is an advertisement agency (it claims itself as a full-service agency though) based in San Francisco and also responsible for the tag line “Never Hide.” These ads are giving a complex to my Play Circuit theme and now I have to consider changing the theme which can accommodate hardcore black & white ads without disturbing the sanctity of colors.