Kingston has launched its first ever TV commercial to market its pen drives. The ad has got a funky look with all the music and dance and party but it seriously lacks in any direction whatsoever. The advertisers are mindlessly targeting the youth with the same tricks of gaana-bajaana and Bollywood like dances. They desperately need to differentiate themselves if they are serious about their investments in advertising. Many Indian brands are already doing the same stuff with little or no success. By the way, I was expecting something related with technology and stuff or anything which I could discuss with my mates who are into technology. This is one disappointing attempt but we can understand that Kingston has a very good image in the Indian computer hardware and peripherals market and it just wants to capitalize on that by going for more visibility. I have not seen the commercial on TV yet but it is available on youtube.