Unilever had started the year 2008 with an all new campaign to market its hair care brand Sunsilk all around the world. The Sunsilk brand is known as Seda in Latin American markets and to promote it JWT Sao Paulo created three new TV commercials with a same theme: a bad hair day for a woman is a bad day for everyone.
I must admit that I liked all of their adverts and they seem truly in line with the Unilever’s world wide campaign called Life can’t wait. The Unilever guys have also created a website to market it on web and you can take a look here. Their earlier online campaign called Sunsilk Gang of Girls was quite successful in Indian markets.The success of viral video posted on youtube must have further resurrected the confidence of Unilever on social media and Web 2.0. Other than Madonna, Shakira and Marilyn Monroe, local celebrities are also being used by Unilever to get better attention in local TV advertising. Miss Universe 2000 Priyanka Chopra is marketing Sunsilk in India while Mexican actress Jacqueline Bracamontes van-Hoorde is taking care of Seda in Mexico while we have Shakira doing publicity in rest of the Latin American countries.
Watch the latest three ads here:
Creatives:
Mario D’Andrea (Executive Creative Director)
Roberto Fernandez (Creative Director)
Mario D’Andrea (Creative Director)
Rinaldo Ferrarezzi (Art Director)
Andréa Siqueira (Copywriter)
Anna Bohm (Agency Producer)
Director(s): Felipe Figueiredo
Production Company: Cine
