Orange will be launching its most expensive integrated campaign called “I am” in few days. The campaign has been estimated to cost the company 30 million pounds. The campaign will start on July 5 and run for the rest of the year. The whole advertising jamboree will feature unknown random people and celebrities telling who they are and what makes them, them. There will also be ads for Sony Ericsson camera phone along with memory cards and Dolphin deals. Watch this space fore more on this.