OK, Action. I have to finish this post in five minutes flat. That’s the target I have kept for myself because I am supposed to write on other blogs as well.
The today’s cool ad I am going to talk about is that of a bread. Yes, Bread. I personally have never seen a bread commercial before on Indian TV but that’s because our mothers think that chapatis have more nutrients and energy than a bread. That also happens to be one reason why we don’t have many good bread brands over here either. There’s one called Britannia and one more called Bonn but none of them pursue advertising on television.
Hovis a very big bread brand in UK. It’s in business since last century and their tagline is “As good today as it’s always been.” They have just launched a new tv advert to resurrect their position in the UK markets. Their TV commercial takes you back in the history of UK and chronicles the highlights of each decade from 1900 to 2000. The ad has been created by MCBD, London and they have done a brilliant job in reliving those images from the past. It briefly depicts events like the Titanic’s maiden voyage, World War 2, Olympics, 60s fashion and many other things which I might have missed because of my ‘un’english upbringing.
I am sorry for not updating this blog since last few weeks (actually around two months) but I was busy with some other assignments. I have now decided to start taking care of my baby and take its responsibility from where I left. I will try to keep this blog living with new and happening ads and other relevant news.
I will restart with this new AXE Shower Gel commercial which has been released in Argentinian market this month. The ad has been created by very creative agency called Vegaolmosponce and we have seen some really amazing stuff from them. This ad is no different in creativity and it has all the elements which you traditionally see in AXE ads. It has got more skin, one handsome guy and good music in background. Surprisingly there are no girls but the good thing is that you never miss those almost naked super models in this tv spot. I believe that this commercial is inspired from the lovemaking scene in “The Simpsons Movie” which also happened to have similar animals and all that lovey dovey feel to it. See for yourself what I mean.
Advertiser: Unilever
Agency: Vegaolmosponce
Creative General Directors: Hernan Ibarra/Walter Aregger/Hernan Ponce
Art Director: Ignacio Ferioli
Copywriter: Joaquin Cubria
Client Services Director: Vanina Rudaeff
Agency Production Manager: Roberto Carsillo
Agency Producer: Selva Dinelli
Production Company: Garlic Films Director: Marcelo Burgos
Executive Producer: Alvaro Gorospe
Assistant Director: Fernando Trullols
Director of Photography: Pancho Alcaine
Art Director: Luis Ramírez
Film Editor: Pablo Plant
Post Production: Miopía
Music: Swing Musica - adapted from Tchaikovski´s Sleeping Beauty
