The video commercial about the cute boy is hilarious to say the least and I just love the gesticulations on his face when he finds his mom’s message instead of some answer. The advertisement might be made for market in Thailand but I think it can be replicated in other markets as well.

I am rather confused how this commercial promotes the use of Breeze Excel because it is only showing the child being outsmarted by his mother. I can understand that mother might have changed the shirt and also wrote a message on the sleeve but it is not clearly showing any value of the product.

Credits:
Advertiser: Unilever
Product: Breeze Excel
Agency: Lowe Bangkok
Executive Creative Director: Dominic Stallard
Creative Director: Clinton Manson
Art Director: Dominic Stallard
Copywriter: Clinton Manson
Agency Producer: Anuch Mankongchuensakul
Director: Unnop Chanpaibbool
Production Company: Goodboy’z House