The video commercial about the cute boy is hilarious to say the least and I just love the gesticulations on his face when he finds his mom’s message instead of some answer. The advertisement might be made for market in Thailand but I think it can be replicated in other markets as well.
I am rather confused how this commercial promotes the use of Breeze Excel because it is only showing the child being outsmarted by his mother. I can understand that mother might have changed the shirt and also wrote a message on the sleeve but it is not clearly showing any value of the product.
Credits:
Advertiser: Unilever
Product: Breeze Excel
Agency: Lowe Bangkok
Executive Creative Director: Dominic Stallard
Creative Director: Clinton Manson
Art Director: Dominic Stallard
Copywriter: Clinton Manson
Agency Producer: Anuch Mankongchuensakul
Director: Unnop Chanpaibbool
Production Company: Goodboy’z House
Cannes Lions 2008 is over and all the best creative work of the last year has now been acknowledged and awarded. This particular ad says it all and shows somewhat the misadventures that children might undertake when their toys are out of battery. Energizer felt that the demand of toys rises every Christmas so they targeted this print ad along with some other (this one is nastiest of them all) to the parents/guardians over the Christmas period.
Advertising Agency: DDB South Africa
Creative Director: Gareth Lessing
Art Director: Julie Maunder
Copywriter: Kenneth van Reenen
Unilever had started the year 2008 with an all new campaign to market its hair care brand Sunsilk all around the world. The Sunsilk brand is known as Seda in Latin American markets and to promote it JWT Sao Paulo created three new TV commercials with a same theme: a bad hair day for a woman is a bad day for everyone.
I must admit that I liked all of their adverts and they seem truly in line with the Unilever’s world wide campaign called Life can’t wait. The Unilever guys have also created a website to market it on web and you can take a look here. Their earlier online campaign called Sunsilk Gang of Girls was quite successful in Indian markets.The success of viral video posted on youtube must have further resurrected the confidence of Unilever on social media and Web 2.0. Other than Madonna, Shakira and Marilyn Monroe, local celebrities are also being used by Unilever to get better attention in local TV advertising. Miss Universe 2000 Priyanka Chopra is marketing Sunsilk in India while Mexican actress Jacqueline Bracamontes van-Hoorde is taking care of Seda in Mexico while we have Shakira doing publicity in rest of the Latin American countries.
Watch the latest three ads here:
Creatives:
Mario D’Andrea (Executive Creative Director)
Roberto Fernandez (Creative Director)
Mario D’Andrea (Creative Director)
Rinaldo Ferrarezzi (Art Director)
Andréa Siqueira (Copywriter)
Anna Bohm (Agency Producer)
Director(s): Felipe Figueiredo
Production Company: Cine
The cute baby who has been telling you to open e*trade accounts so that you can do all your online trading with ease is back in a new TV commercial. The E*trade guys are now giving their account holders an application that will let them get real-time stock quotes and trades on their blackberry phones. This is an extension of “baby trading” campaign which was started in the beginning of February 2008.
Agency: Grey Worldwide, New York
Creatives:
Noel Cottrell (Executive Creative Director)
Tor Myhren (Executive Creative Director)
Jens-Petter Waernes (Creative Director)
Erik Dagnell (Creative Director)
Tor Myhren (Art Director)
Jimmy Heekin (Copywriter)
Ben Huser (Copywriter)
Randy Krallman (Copywriter)
Alison Horn (Agency Producer)
Deb Feeney (Producer)
Director(s): Randy Krallman
Production Company: Smuggler
While their earlier TV commercials are below here:
