It is amazing to see simple things making big differences. Such is this website called freerice which is doing precisely that by helping feed poor and getting us netizens to learn a bit. It’s a simple idea, you play on this website where you have to answer the meanings of certain words from the four options, you win 20 grains of rice for each correct answer and that rice is donated to the poor through United Nations World Food Program. The site gets money to buy rice from selling ads which are displayed with every question. It’s a win-win situation for everybody, we get to learn new words and increase our vocabulary while we earn the poor a hope to live. And of course advertisers are happy too because they get to do advertising and CSR in one shot. The website has collected little below 20 billion grains of rice in this month (still seven days to go) which is a giant increase from 4.5 billion last month. Freerice started in October 2007 when it earned around half a billion grains of rice. A nice initiative where we can all do our share of contribution, and be Bill Gates in our own small way.