Cannes Lions 2008 is over and all the best creative work of the last year has now been acknowledged and awarded. This particular ad says it all and shows somewhat the misadventures that children might undertake when their toys are out of battery. Energizer felt that the demand of toys rises every Christmas so they targeted this print ad along with some other (this one is nastiest of them all) to the parents/guardians over the Christmas period.

Advertising Agency: DDB South Africa
Creative Director: Gareth Lessing
Art Director: Julie Maunder
Copywriter: Kenneth van Reenen