The idea of manipulating the unconscious or conscious fears of human to persuade them to buy the products is not new. And we see quite a lot of advertisers do that time and time again. I do believe its high time that advertisers and ad agencies realize that its enough and we do something innovative to sell products. The latest print ad for Gillette Fusion made by BBDO Düsseldorf, Germany is precisely based on the point I made. Its called Gillette Fusion:No Fusion,No Kiss. The images remind me of my grandpa’s era and they might appear appealing but I doubt that for how long. The use of women to sell some ultra male thing is another reason I dislike this one. But anyhow see the ads here.

Credits:
Creative Director: Stefan Vonderstein
Art-Director: Olaf Reys, Jorg Tavidde
Copywriter: Anno Thenenbach, Alex Busch
Photo: Frank Schemmann, Stefan Kranefeld

Marriage is a serious business in India after all we Indians get married only once in our lifetime unlike our peers in west. To garner a share of online matrimonial market the media house Bennett,Coleman & Co. Ltd.(BCCL) had launched simplymarry.com. Everything was going nice and well till they realized that they are not giving a tough battle to the existing players like shaadi.com or bharatmatrimony.com so they changed their approach and started targeting metros with their punch line “india’s only metro-monial site” unlike the other players with India focus. They have also recently started an e-zine (or call it blog) called simplymarryzine.com on the lines of shaaditimes.com by shaadi.com and Matrimony Express by bharatmatrimony.com.

What really puts simplymarry.com ahead of its peers is the clever advertising and marketing they are doing since last two years through the print media which only now they have brought online with a cute viral advertisement which can be seen here. I am a big fan of their print advertisements so I have put all the ads they have ever employed in last few months.

A group of desperate bachelors (including myself) were sitting in Al Bake at New Friend’s Colony Community Center . It’s a nice little place which has made its name by selling the finest shawarma in New Delhi. I was along with my friends and we had ordered shawarma and noodles. Meanwhile we talked about certain things and then this topic emerged inadvertently about the Indian men. One friend said that Indian men needs to be more appreciative of the rise of women and one must respect their aspirations which opened the topic for others to chip in. The other one talked about how we must not let them to dictate us which they do in a relationship. The last comment sounded unreasonable and very vague but nobody actually said anything in return to that. Then came the turn of joker of our group who said that Indian men are the most ‘gentlemanly’ in the world with two reasons to prove his point.

First reason being that Cricket is called the gentleman’s game so by the sheer number of cricket aficionados in India, it makes it clear that almost every Indian men is a gentleman.

Second reason is the reluctance of Indian men to say ‘NO’ to women and that is one reason why India is a country of billion people.

We were convinced with our joker’s attempt to entertain us while delicious shawarma had arrived.