The video commercial about the cute boy is hilarious to say the least and I just love the gesticulations on his face when he finds his mom’s message instead of some answer. The advertisement might be made for market in Thailand but I think it can be replicated in other markets as well.

I am rather confused how this commercial promotes the use of Breeze Excel because it is only showing the child being outsmarted by his mother. I can understand that mother might have changed the shirt and also wrote a message on the sleeve but it is not clearly showing any value of the product.

Credits:
Advertiser: Unilever
Product: Breeze Excel
Agency: Lowe Bangkok
Executive Creative Director: Dominic Stallard
Creative Director: Clinton Manson
Art Director: Dominic Stallard
Copywriter: Clinton Manson
Agency Producer: Anuch Mankongchuensakul
Director: Unnop Chanpaibbool
Production Company: Goodboy’z House

JC Penny’s latest ad which shows a teenage boy and a gal practicing putting their clothes on quickly in anticipation of making out in basement has been removed from youtube because the ad was never authorized by the company. The ad was created by one former employee of JC Penny’s ad agency Saatchi and Saatchi through a third party called Epoch Films without any knowledge or consent of the advertiser. It was never broadcasted on TV but it reached Youtube and also managed to win a Film Bronze at Cannes Lions 2008. Truly, today’s the day to get away with it because every day matters.

You can still watch the video here and here.