The Nokia is being smart in foreseeing tough times ahead considering the arrival of Apple iPhone 3G and other me-too cell/smart phones. Quite evidently Nokia has only N series Cell phones in its arsenal to take the competition head-on. The buy out of Symbian and going the open source way with it seems like a sudden realization of iPhone threat. Nokia enjoys a good recall value while it is a better brand which it only wants to exploit further with some more advertising and marketing. The particular ad has been create by Lowe London and the campaign is called Fusions. Juokse Nokia Juokse.

Agency: Lowe, London
Agency Producer: Sarah Bradley
CD: Oliver Green
CD: Greg Milbourne
Director: Ben and Joe Dempsey
Production Company: Knucklehead, London
Producer: Matthew Brown
DoP: Greig Fraser
Post House: MPC, London
Edit House: Cut & Run
Editor: Steve Gandolfi
Sound: 750 mph
Composer: Jonathan Goldstein