Sky Sports has once again done the fusion of cricket and golf to inform the viewers about the telecast of U.S. Open Golf and Natwest Series between England & New Zealand on the channel.. The latest TV commercial shows Spanish golfer Sergio Gracia getting caught by English cricketer James Anderson. The classic images of players have been morphed to give it a look as if the golfer is playing cricket in a golf course. Similar ads were also created last year.
Take a look at the latest ad here:

Similar ads which were shown last year are as follows:

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A busy street was covered with gore (of course fake) to market the screening of Kill Bill on the TV2 channel of New Zealand. I would say that’s its pretty cool ad to market one of the bloodiest films ever made if only commuters on that road don’t have any problem with that.

Creatives:
Mike O\’Sullivan (Executive Creative Director)
Helen Steemson (Copywriter)
Matt Swinburne (Art Director)
Anthony Martin (Producer)

Cadbury’s recent campaigns in India have not been directed alone to sell chocolates but to engage its consumers in a social thread with their new interactive media. A website called meetha moments which they’ve been marketing in the Indian advertisements starring Amitabh Bachhan is one such attempt. The reasons for expanding the presence of brand offline and online are more compelling with new competition eying lucrative Indian markets. American confectioner Hershey’s will start production in India in early 2008. Cadbury’s attempts are laudable and in line with the efforts of its parent company elsewhere. Similar sites are being marketed in other markets of Cadbury Schweppes and celebrate everything is another such attempt in New Zealand with strong focus on celebration season. The Cadbury website for the European markets is dotted with elves and it seems it is directed more towards children than their parents. It won’t be wrong in saying that Cadbury is betting high on interactive media for its chocolaty future.