I wrote about the Orange’s intention to storm the market with its new advertising campaign called “I am” which will feature some celebrities and ordinary people few days back. The company has released its first commercial which although doesn’t have anything fancy but truly gives justice to the name of campaign. The campaign is said to be the company’s most expensive marketing initiative ever. We will see more of related stuff in the coming days.
Agency: Fallon, London
Agency Producer: Tracy Stokes
Director: Noam Murro
Production Company: Biscuit @ Independent
Producer: Jay Veal
Executive Producer: Richard Packer
Director of Photography: Toby Irwin
Editor: Russell Icke
VFX: Framestore
Audio Post: Grand Central
Orange will be launching its most expensive integrated campaign called “I am” in few days. The campaign has been estimated to cost the company 30 million pounds. The campaign will start on July 5 and run for the rest of the year. The whole advertising jamboree will feature unknown random people and celebrities telling who they are and what makes them, them. There will also be ads for Sony Ericsson camera phone along with memory cards and Dolphin deals. Watch this space fore more on this.
