A colorful print ad campaign has been created by the Almap BBDO Sãu Paulo for the Brazilian sandal brand, Havaianas. This visual big bang or riot of colors seems to be in fashion as something like this was also employed by BBDO Guerroero Ortega,Manila to market a detergent in Philippines.

Creatives:
Marcello Serpa (Creative Director)
Danilo Boer (Art Director)
Marcos Kotlhar (Art Director)
Tales Bahu (Copywriter)

How many of us have seen the floral designs in an detergent advertisement? well almost all of us. But the advertisement i am going to talk about has done it differently and that too in style. The ad fraternity of Philippines have made many beautiful ads before and they have raised the bar this time around with three print ads of tide detergent and downy fabric softener for the home market. As i found that the objective of the advertisement was to launch the floral scent of the two products. The BBDO Guerroero Ortega,Manila (the ad agency behind the campaign) used the visuals of flowers that explode like fireworks to add a grand feel to the campaign. Maybe it’s the most beautiful detergent campaign ever done.

The image courtesy bestadsontv.com