Reebok has started the year 2008 in India with their new marketing campaign called “Your Move” which stars Indian celebs like Bipasha Basu (Nautanki actress), Yuvraj Singh (Indian cricketer) and Indian cricket team’s captain Mahendra Singh Dhoni. I have been informed that it’s a world wide campaign but i couldn’t find the pics of International campaigns. Their punch line ‘I am what I am’ is also being shown in some of their advertisements.Their latest campaign “Your Move” is high on intensity and I’m lovin’ it for that but I do want to know why they have left small vacant boxes in all of their ads. It could be a small tweak to make it little interactive, may be they want us to put a tick in that or a cross. And all the campaigns have been designed in such a way that you will only put a tick or a ’swoosh’. So the mystery is that you are actually writing nike (=swoosh) but thinking Reebok. Interesting.
These are some of the ads, you can click on any of them to see a bigger picture.