The idea of manipulating the unconscious or conscious fears of human to persuade them to buy the products is not new. And we see quite a lot of advertisers do that time and time again. I do believe its high time that advertisers and ad agencies realize that its enough and we do something innovative to sell products. The latest print ad for Gillette Fusion made by BBDO Düsseldorf, Germany is precisely based on the point I made. Its called Gillette Fusion:No Fusion,No Kiss. The images remind me of my grandpa’s era and they might appear appealing but I doubt that for how long. The use of women to sell some ultra male thing is another reason I dislike this one. But anyhow see the ads here.

Credits:
Creative Director: Stefan Vonderstein
Art-Director: Olaf Reys, Jorg Tavidde
Copywriter: Anno Thenenbach, Alex Busch
Photo: Frank Schemmann, Stefan Kranefeld