I am sorry for not updating this blog since last few weeks (actually around two months) but I was busy with some other assignments. I have now decided to start taking care of my baby and take its responsibility from where I left. I will try to keep this blog living with new and happening ads and other relevant news.

I will restart with this new AXE Shower Gel commercial which has been released in Argentinian market this month. The ad has been created by very creative agency called Vegaolmosponce and we have seen some really amazing stuff from them. This ad is no different in creativity and it has all the elements which you traditionally see in AXE ads. It has got more skin, one handsome guy and good music in background. Surprisingly there are no girls but the good thing is that you never miss those almost naked super models in this tv spot. I believe that this commercial is inspired from the lovemaking scene in “The Simpsons Movie” which also happened to have similar animals and all that lovey dovey feel to it. See for yourself what I mean.

Advertiser: Unilever
Agency: Vegaolmosponce
Creative General Directors: Hernan Ibarra/Walter Aregger/Hernan Ponce
Art Director: Ignacio Ferioli
Copywriter: Joaquin Cubria
Client Services Director: Vanina Rudaeff
Agency Production Manager: Roberto Carsillo
Agency Producer: Selva Dinelli
Production Company: Garlic Films Director: Marcelo Burgos
Executive Producer: Alvaro Gorospe
Assistant Director: Fernando Trullols
Director of Photography: Pancho Alcaine
Art Director: Luis Ramírez
Film Editor: Pablo Plant
Post Production: Miopía
Music: Swing Musica - adapted from Tchaikovski´s Sleeping Beauty

I wrote about the Orange’s intention to storm the market with its new advertising campaign called “I am” which will feature some celebrities and ordinary people few days back. The company has released its first commercial which although doesn’t have anything fancy but truly gives justice to the name of campaign. The campaign is said to be the company’s most expensive marketing initiative ever. We will see more of related stuff in the coming days.

Agency: Fallon, London
Agency Producer: Tracy Stokes
Director: Noam Murro
Production Company: Biscuit @ Independent
Producer: Jay Veal
Executive Producer: Richard Packer
Director of Photography: Toby Irwin
Editor: Russell Icke
VFX: Framestore
Audio Post: Grand Central

Related Post: Orange to launch its most expensive integrated campaign