It’s very rare that you get to see colorful Quit Smoking campaigns. The Utah Government under its Utah Quit initiative has recently launched three photoshop’d colorful ads to create awareness about smoking. The print advertisements are based on age old stories and it seems like the advertisers specifically wanted to target children with these ads. The feel of the print ads is very unique and the creative guys behind this didn’t hesitated to spread color.

There have been recent announcements in certain countries about adding the images of cancer infected patients on the cigarette packs. I think we would never had to take these steps had their were such animated campaigns earlier. Love Communications has done a nice job and given us all a refreshing change from black and white sullen quit smoking ads.

Agency: Love Communications, Salt Lake City, USA

Creative Director: Preston Wood
Art Director: Trent Wall
Copywriter: Alison Faulkner