Volkswagen has introduced some navigation system and to market that appropriately they got some print and video ads made from DDB Berlin. Now, almost all of their advertisements are cool but one video ad particularly garnered most of my attention because it produces a miasma of strange and often funny emotions when you watch it. Watch the video below before I say something more about it.

VW RNS 510 Navigation System: Mahmut

First of all, it is indeed creative or more judiciously unique to set an Arabian setup without resorting to the artificial sets. The actors make you laugh and continue to retain a surprise element throughout the advertisement.

The whole feel of the video ad is dramatic and hilarious. We can however argue on the fact that whether it is indeed common sense (which is so uncommon these days) to sell something which gets sold on features and price. There is however no mention of any feature except that it combines “Navigation and Entertainment in One.”

At the end, I can safely say that if I dance like that man in the video I wont reach home on my two legs.